A sportswear brand has recently launched a range of swimwear that’s supposedly made from eco-friendly material. Freya Active who are known for their sports bra collection has reportedly launched a swimwear range where all those that are part of the collection are made from a material called Sensitive Life Soft, which contributes to the conservation of the rainforest.
The new range of swimwear complements Freya Active's existing collection of sports bra and other types of sportswear.
What makes the new range of swimwear pretty unique is the introduction of Sensitive Life Soft, which is part of the SensitivEcoSystem range by Eurojersey. How this works is that SensitivEcoSystem is in tandem with the World Land Trust and together they aim to protect natural habitats around the planet - and this includes the rainforest.
According to a Freya Active press release, the World Land Trust is a globally recognised not-for-profit organisation dedicated to saving the rainforest and its wildlife, they provide funds for partner organisations, enabling them to purchase land and establish permanent, stable wildlife habitats.
For every Freya Active swimming costume or tankini set made, half-a-metre of Atlantic rainforest is saved. Presently, there is only 7% of this valuable rainforest remaining, but it acts as home to a number of endangered and nearly threatened species, including the Jaguar and more than 200 species of fish.
The Freya sportswear and sports bra company offers sportswear up to an H cup and swimwear up to a JJ cup.
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