A lingerie clad Rihanna got pretty steamy in a new ad campaign. Rihanna, the singer behind the hit songs “Unfaithful,” “SOS,” “Umbrella” and “We Found Love,” is the new face for Armani jeans.
Rihanna may be endorsing jeans but the majority of her new ad campaign only shows her wearing lingerie like bra.
Her lingerie advertising campaign for Armani was voted the sexiest set of 2011.
In the new Armani jeans ad campaign, the 24 year-old writhed around in her lingerie and underwear. Fashion critics say that it may be hard to tell it is the designer’s denim line that Rihanna is promoting as she spends most of the advert in just a bra and a pair of panties. However, at the end of the black and white ad, Rihanna is seen slipping on a pair of jeans.
The minute-long commercial sees Rihanna struggling to sleep as her subconscious reminds her she needs to be up early in the morning. In the ad, Rihanna is also seen turning on the hot water and fogs up her bathroom mirror, on which she has written ‘Airport 6am’ with her finger.
Meanwhile Rihanna's father has said he told his daughter that she was fat.
In an interview with heat magazine, Ronald Fenty, Rihanna’s father, said that Rihanna has been on a strict diet since his revelation.

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